On Technology

Small & Medium Business

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Why leveraging data can be a game changer for small and medium businesses

A few years ago, if you were a small business looking to grow, you would have been at a disadvantage when it came to technology-enabled transformation, due to high costs and limited options. Today, the story is completely different. 


How Artificial Intelligence is Playing Role in transforming Small and Medium Businesses?

The pace of change we are witnessing with advancements in AI adoption is incredible.

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Open Innovation

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Innovation of a 100-year-old startup

Pitney Bowes is a global technology MNC that's almost a century old. The company invented an industry…


Hackathons: Building The Developer Ecosystem While Innovating Outside Organisational Lines

This is a driving principle for companies of all sizes as they plan for digital…

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Innovation is the bedrock of growth

“There are a lot of ways a company can innovate. We have been around for more than 90 years and that is because…


Data

The Power of Data

Today, marketers have access to a vast amount of data that they can use to better understand customers and tweak their campaigns…


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Your data, a marketer's gold

Today, marketers have access to a vast amount of data that they can use to better understand customers.


Taking The Big Leap With Big Data

Data is becoming the fresh raw material today and has an economic value nearly equal to that of capital and labor.


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How Pokémon Go captured the focus back on Data

Pokémon Go is undoubtedly an augmented reality phenomenon.


Others

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Internet of Things + Analytics = Opportunities

Internet of Things gives businesses and marketers the opportunity to create, extrapolate and utilize actionable insights about consumers

By 2019, IoT may be the world’s largest device market—double the size of the smartphone, PC, tablet, connected car, and the wearable market combined…


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Here are 7 tech trends that will dominate in 2017

A coffee machine that knows exactly how much milk you want in your coffee or a phone that unlocks only when you look at it - 2017 will see companies walking the tech talk, a bit farther than they have. Several technology concepts that have piqued our curiosity - artificial intelligence, autonomous cars, connectivity standards, and more - are expected to be evolved and developed into products…