What the book is about
What’s common to a pizza, a recruitment platform, a vehicle on rent, a room to stay in, a portal offering many products, and a piece of music?
The companies behind these products and services – Domino’s, LinkedIn, Ola, Oyo, Flipkart, and Spotify have all pushed the boundaries on AI to better understand their market and address unmet customer needs in creative ways.
This is a book about digital transformation. It will tell you how to transform your business, especially when the technology you propose to deploy is artificial intelligence (AI).
Armed with real-world examples based on research, insights from interviewing C-suite leaders, and interactions with directors-founders of fast-growing startups woven into this guidebook, will help you make up a framework in 5 stages that every business will need for Al-led transformations.
STAGE 1 - BUSINESS OUTCOMES - Real life examples of how data, Al & technology is building one great company at a time.
STAGE 2 - DATA STRATEGY - Because data and analytics are the key to digital transformation.
STAGE 3 - CULTURE - Building right engineering, product, talent culture for Al & Data.
STAGE 4 - BOARDROOM CONVERSATIONS - Role of board members, sponsorship and evolving board composition to support Al & Data transformations.
STAGE 5 - RISK - Understand & address Al-associated risks in multi-context environment.
Is this book for you?
This book is right for a business leader, a data scientist, a professional in a large company or a startup responsible for any kind of transition. Any board member or senior executive who impacts people or the product culture, or influences risks or anyone curious or interested to learn about a future ready enterprise whether to work in one or to lead one, should definitely read this book.
Real-life examples
To make this narration relevant to just about anyone facing digital transformation, no matter what country you work in, I have used examples from established markets in digital like the USA as well as emerging markets like China, where the BAT (Baidu, Alibaba and Tencent) trio, and India, where the FOOP (Flipkart, Oyo, Ola, Paytm) quartet, are leading AI-led transformation.
Aadhaar - 1.2 billion biometrics, data strategy on steriods
Digitizing 16% of world’s population.
Microsoft
Culture change from - 'every desk and every home had a computer running Microsoft software' to 'empower every person and every organization on the planet to achieve more
Amazon AWS
Operating system for the internet, digitally transforming the world
GitLab
Engineering culture in world’s largest all-remote company
Republic of China
Culture beyond company – building a countrywide culture for digital transformation
Ola
How data, AI and technology is building one of the world's largest ride-hailing companies
Spotify
Building the perfect playlist with AI
Oyo
OYO Hotels, a young hotel startup, now world’s leading hotel chain digital transformation around deep technologies
Flipkart
India’s amazon and its use of deep technology for transformation
McDonald’s
Building the future of fast food and customer experience on AI and data
Volvo
Driverless cars, safety, machine learning and data at scale
AI behind world’s largest recruiter search and recommendation
Dominos
What does AI, data and digital transformation have to with Pizza
Paytm
Board composition and its role in driving growth in one of India’s more valuable fintech
Airbnb
Digital transformation of hotels around data and AI
Alibaba and ant financial
Baidu
Contact author
“Copyright @ 2019 by Manish Choudhary”